However, the fandom has drawn criticism from the media and pundits who have derided the older demographic's embrace of a television series marketed towards young girls as well as mass amounts of fan-produced pornographic artwork and literature and alleged misogyny by bronies. Technology-savvy fans have created numerous works in writing, music, art and video based on the show, have established websites and fan conventions for the show and have participated in charitable events around the show and those that create it. (Female fans are known as pegasisters, a portmanteau of pegasus and sister.) Though initially considered to propagate the humorous and ironic concept of adults enjoying a show intended for young girls, the fandom gradually showed over time a deeper, genuine appreciation for the show far beyond this concept, a trend that has come to be known as ' new sincerity'. The fandom adopted the name bronies, a portmanteau of bro and pony. These fans, mostly consisting of adult men, were drawn to the show's characters, stories, animation style and influence of the show's propagation as an Internet meme. It also found a large audience of adult internet users in late 2010 and early 2011, forming a subculture. The series initially received widespread praise from both television critics and parental groups. Under Hasbro's guidance, Faust developed the show to appeal to the target demographic of young girls, but created characters and settings that challenged formerly stereotypical norms of ' girly' images, adding adventure and humorous elements to keep parents interested.

Lauren Faust was selected as the creative developer and executive producer for the show based on her previous experience with other animated children's shows such as The Powerpuff Girls and Foster's Home for Imaginary Friends on Cartoon Network. The series tied in with the 2010 relaunch of dolls, play sets and original programming for the American children's cable channel The Hub (later rebranded as Hub Network, and later, Discovery Family). My Little Pony: Friendship Is Magic was an animated children's television series produced by Hasbro that ran from 2010 to 2019 as part of the My Little Pony toy franchise.

For other uses, see Brony (disambiguation).Ĭosplayers of numerous characters from My Little Pony: Friendship Is Magic at the 2012 Summer Bron圜on

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